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Anti-consumerism_posterSince starting to write about the way I value, I’ve come to see and realize how all the values that I’ve held that are flawed in the sense that they’re based on self-compromise, self-interest or for example self-sabotage comes from a point of being brainwashed into valuing this particular behavior or way of living. The brainwashing that I’m talking about here is a simultaneous self-brainwashing in how we program ourselves and condition ourselves to a certain way of living and valuing as well as how we are affected by our environment – and in particular by our families and the media. This has assisted me because I couldn’t understand why I would continue to do something even after seeing how it wasn’t good for me and so not best for all either. As I mentioned in the previous post, this I have come to realize is because of a flawed value-system. And it has assisted me to also stop myself in a train of thought to not follow through with automated behavior that I would have otherwise followed without blinking.

However I also see that there still exists flawed valuing within me. What I’m referring to here is the fact that we’d rather do something that isn’t good for us and then we have conjured ourselves into believing that this somehow is best for example because “it makes me feel good.” It is within that moment of decision-making where the fact that we’re brainwashed reveals itself. And obviously our entire lives and the way we’re living it and as ‘who’ we’re living it can comprise of such flawed valuing. I also see how one of the reasons why we even have flawed values is because there were no alternatives as we grew up and started establishing a way of living in the world. There were most often just bad examples in the form of parents and other adults, who would say one thing and do something else.

So this process of learning how to value effectively – is something that we now have to teach ourselves. But unlike a child, we’re not starting from scratch, we actually first have to un-learn the flawed value-system we’ve accepted ourselves to adhere to. In order to do that, we first have to understand how we’re actually acting based on brainwashing and preprogramming, equating the equations in the moment of facing a point where we ask ourselves: “But wait a minute – why am I valuing this in this moment? Is this what is best? Is there even real value in this?”

So I realize that this is the process that I have to walk for myself. It is an educational process that I can only walk in humbleness from the perspective, that it is very similar to how a child must learn through a patient adult showing the point over and over, not becoming irritated when the child makes mistakes – but also how the flawed valuing adds an additional layer to the point – where one essentially exists within a form of automated self-betrayal, like a constant form of Stockholm Syndrome – not wanting to break out of the captivity that one has placed oneself into and even going as far as defending one’s captivity showing how far the brainwashing actually goes. Here I am thus also working with several aspects of myself that are not yet integrated into and as oneness and equality. Because as I write this in clarity and self-awareness, there is equally that part or aspect of that willingly and me that is brainwashed honors and adheres to the brainwashing. So I admit it: I am brainwashed. And I see how this realization is key to stopping and changing – so that I can correct myself when the thoughts and backchat pops up and says: “lets sleep a little longer” or “eat some candy, it’s so delicious and colorful and fun.” – so that I can say: “Wait a minute. This is not who I am. Because I have decided to live that which is best for myself and so best for all. And I know pr. Experience and have proved to myself time and time again that this candy isn’t good for me. So it is certainly not me who is now wanting to eat this candy – or it is me, but it is me as being misguided by desires and delusions (i.e. ‘candy is fun’) and when I accept and allow myself to go along – I place value on something that isn’t real – I am acting within brainwashing, I am brainwashed.

What I have also come to realize is that ‘who’ I am within all of this, meaning all these values that I see that I hold that aren’t what is Best for All – is a ‘perfect specimen’ or example of the general brainwashing within this world. This also to say that the brainwashed values I’ve found within and as myself aren’t particularly pertaining to my upbringing or family. Obviously there are some points that vary from person to person, like I was never seduced by alcohol while others were. Instead I developed a fascination for celebrities. But when zooming in on these values, they are intrinsically manifested as part of the consumerist system and are thus in one way or another existent to serve the consumerist system. When we for example have an addiction to shopping (which I do, albeit in a mild form) this is not because ‘that’s just who I am’ or because shopping truly is a lot of fun.

No – it is a very specific programmed form of brainwashing, where the consumerist system couldn’t function, if we didn’t value it. So this is what I’ve found. Consumerist brainwashing is not only working through us physically going and participating within it, but even more so in the very fact that we place value in it, for example through believing that we can gain something from participating in it. I realized for example recently with my desire for shopping that the keywords I was projecting onto shopping was ‘expansion’, ‘exploration’, ‘go-getting’ and ‘discovering something new’. So within this, I had actually separated these self-expressions from myself, believing that through shopping I could gain these expressions as experiences. I never even considered how I could live these values and expressions in and as myself or in a way that would be of benefit to all. So I’ve started working with it and can see areas of my life where I can apply these values for myself – WITHOUT HAVING TO SPEND A DIME! Lol – because that’s obviously what is essential within our consumerist values – that they sooner or later leads to a check-out queue where we must pay to regain the expressions that we’ve separated ourselves from, only to later in a haze half-realize how this dress or new phone or car or pot-plant did NOT bring any change or freedom or richness or adventure to our lives – as otherwise promised by the advertisers.

Reading the following quote by Noam Chomsky we can actually see how the exact same model of brainwashing exists equally within ourselves – in a form of self-governed brainwashing as it does in the world as a whole, the latter obviously deriving from the former.

 “Modern industrial civilisation has developed within a certain system of convenient myths. The driving force of modern industrial civilisation has been individual material gain, which is accepted as legitimate, even praiseworthy, on the grounds that private vices yield public benefitsin the classic formulation.
Now, it’s long been understood very well that a society that is based on this principle will destroy itself in time. It can only persist with whatever suffering and injustice it entails as long as it’s possible to pretend that the destructive forces that humans create are limited: that the World is an infinite resource, and that the World is an infinite garbage-can.
At this stage of History, either one of two things is possible: either the general population will take control of its own destiny and will concern itself with community-interests, guided by values of solidarity and sympathy and concern for others; or, alternatively, there will be no destiny for anyone to control.
As long as some specialised class is in a position of authority, it is going to set policy in the special interests that it serves. But the conditions of survival, let alone justice, require rational social planning in the interests of the community as a wholeand, by now, that means the Global Community.The question is whether privileged élites should dominate mass-communication, and should use this power as they tell us they must, namely, to impose necessary illusions, manipulate and deceive the stupid majority, and remove them from the public arena. The question, in brief, is whether Democracy and Freedom are values to be preserved or threats to be avoided. In this possibly-terminal phase of human existence, Democracy and Freedom are more than values to be treasured, they may well be essential to survival.”
Noam Chomsky

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